The decision everyone was waiting for is finally here… NAR finally came down with it’s new rules during the recent convention in San Diego. Everyone was waiting to see if new language was going to be introduced that allows agents to publish listings on websites that allow for search engine spiders to crawl them…
Well the decision finally came down the pipe. Here is the new language according to the Realtor.org website:
“Amended the Multiple Listing and Internet Data Exchange Policy to conform to NAR virtual office Web site (VOW) policy and to make clear that participants may not use IDX-provided listings for purposes other than display on their Web sites but are not required to prevent indexing of their Web sites by recognized search engines.”
This is great news for Property Indexer clients and for the entire real estate industry. It means that agents will now be able to market listings effectively through the search engines. In the coming weeks and months, I suspect we will see alot of new companies popping up, and many new services that utilize technology to take data from the IDX and publish it.
To read more about the reaction from other Realtors about this decision, check out the Agent Genius website where the conversation continues…
